Case Study
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MIXX Awards, Grand Prix, 2019
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
News
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09 July 2019
The 2019 FIFA Women’s World Cup may have lacked a beer sponsor, but following the success of the US national team Budweiser is extending its support for women’s soccer by stepping into that role with the National Women’s Soccer ...
News
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05 July 2019
Manchester United, the English Premier League football club, is seeking to engage its 100 million fans in China with new experience centres and the launch of a dedicated Chinese-language app.
Research Paper
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Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjornsen, and Fredrik Lange, Journal of Advertising Research, Digital First, June 2019
People increasingly are in motion when exposed to advertising, which begs the question, "Are moving consumers more influenced by advertising?" This article builds on grounded cognition–the premise that the body influences the brain–to show that physical activity has positive effects on attitudes and intentions toward an advertisement and a brand.
Opinion
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Graham Page, July 2019
Brands are missing an opportunity to appeal to a wider audience as ads fail to capture the joy of watching sport or connect stories to the brand, despite their powerful and inspirational messaging, argues Kantar’s Graham Page.
Article
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Alex Brownsell, Event Reports, Thinkbox: Supercharge: transform your business with TV, May 2019
Peloton, the US exercise equipment manufacturer, used TV media to launch its product in the UK, driving awareness, word-of-mouth advocacy and exceeding its sales targets.
Case Study
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Design Business Association, Silver, 2019
Third Space, a gym brand, has facilitated its growth by repositioning the brand as a premium offering for its members in the UK.
Case Study
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Design Business Association, Silver, 2019
Gloucester Rugby, a rugby brand, launched a new logo to develop a new brand identity and attract a wide range of stakeholders in the UK.
Case Study
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Design Business Association, Silver, 2019
The Clock, an exclusive members fitness club, relaunched its brand under a new name and redesigned its imagery to increase gym membership sales in the UK.
News
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04 June 2019
US sports channel ESPN is experimenting with a teen-focused NBA broadcast on the platform’s app that reflects traditional sports’ pivot to viewing experiences more similar to the game streaming platform Twitch.
News
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31 May 2019
The European football market is estimated to be worth a record €28.4bn (£25.1bn) and clubs in the English Premier League are continuing to lead the way, according to a new study.
Case Study
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Case Studies on WARC, Winner, Luxury, Lifestyle & Fashion, 2019
Formula 1 (F1), the racing league, increased ticket sales by 30% as a result of its locally nuanced activations around the world.
Article
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Alex Charkham, WARC Exclusive, May 2019
With research revealing that most people people dislike or are indifferent to advertising, sponsors of sporting events need to think carefully about playing a useful role in the fan experience.
News
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30 May 2019
Star India, the official broadcaster of this year’s Cricket World Cup, is expected to bring in around Rs 1500 crore in ad revenue (roughly US$ 215.7 million) across both its broadcast and online formats, provided that the country’s ...
News
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28 May 2019
The ICC Cricket World Cup begins this Thursday with hosts England taking on South Africa and, in advance of the six-week tournament, the England and Wales Cricket Board (ECB) has revealed details of its ambitious marketing campaign.
News
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23 May 2019
The legalization of sports betting in the US has unleashed plenty of new opportunities – with accompanying risks and challenges, both from a business strategy perspective and an ethical one – for many of America’s best-known and ...
News
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14 May 2019
Hotstar, India’s Disney-owned streaming service, has set a global record for the number of viewers tuning into a live event.
News
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09 May 2019
The video assistant referee (VAR) is becoming standard since being introduced at last year’s FIFA World Cup last year, and now football associations are exploring how they might make some extra cash off these new breaks in the game.
Case Study
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SABRE Awards, North America, Entertainment, Gold, 2019
Women's National Basketball Association (WNBA), the women's professional basketball league in the US, cemented itself and its players as a leading voice in the women's movement because of its commitment to supporting organizations that empower women and girls.
News
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06 May 2019
Since being launched in 2009, League of Legends has evolved in a way that other games have not, becoming a “full sports vertical” that supports professional leagues and attracts brands in much the same way that regular sports do.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
Since 2011, Riot Games has been developing a global e-sports infrastructure around its League of Legends game to attract viewers and brands.
Case Study
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Vanessa Williams, WARC Awards, Entrant, Effective Content Strategy, 2019
Marine industry association Discover Boating used social media content to increase sales of boats in America.
News
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25 April 2019
La Liga, Spain’s top-flight football league, is quietly making inroads across Asia, where its ambition is to become fans’ league of choice after their own domestic league.
News
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24 April 2019
The US Open Tennis Championships took the difficult step of replacing its long-standing logo, but found that introducing a new insignia better served its brand in a variety of ways.
Case Study
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Predashanok Isarangura, Suthisak Sucharittanonta, Anuwat Nitipanont, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Virgin Active, the gym chain, created an exercise class to help people in Thailand learn how to save lives with CPR.
