Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Digital First, November 2019
This research explores the understudied relationship between two crucial variables—empathy elicited by narratives and the degree of efficacy possessed by bystanders—by using narratives in public service announcements.
Account Planning Group - (UK), Entrant, 2019
NHS England, the publicly funded National Health Service, recruited the next generation of nurses, and encouraged ex-nurses to reconsider the NHS, by restoring national pride in the UK's most-loved public institution and its people.
MIXX Awards, Bronze, Branded Content, 2019
Kind en Gezin (The Child and Family Agency), an agency of the Flemish government, brought breastfeeding in public to the public's attention by creating a social and PR campaign to include them in the background of TV shows in Belgium.
One potential casualty of the escalating US-China trade war is a nascent digital health market as start-ups from the US and elsewhere explore how they can develop a viable commercial model to tap a vast and tech-savvy market.
SABRE Awards, In2 EMEA, Best Persuasive Content, Gold
Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.
The Parisian Road Safety Authority, a road safety organisation in Paris, France, placed digital billboards at busy intersections that used the sound of a car braking to shock pedestrians when they tried to cross with the red man showing.
Public Health England has highlighted children’s excess sugar consumption levels and suggested that “fiscal measures” – the so-called pudding tax – may be needed to ensure that the food industry meets a target to cut ...
Data and Marketing Association, Gold, 2018
Public Health England (PHE), an executive agency of the Department of Health and Social Care in the UK, encouraged safer sex among young people by launching an open and honest video about STIs from young people that had experienced them.
Institute of Advertising Practitioners in Ireland, Gold, ADFX Awards, 2018
Irish Blood Transfusion Service (IBTS), a statutory body that is responsible for Ireland's blood supply, leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.
NEW YORK: In the same week that the partners in a global tobacco industry watchdog group were announced, studies have highlighted how smoking and media depictions of smoking continue to be common in countries as diverse as Indonesia and the UK.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for this sort of care in India by launching a stand-up comedy show performed by terminally ill patients.
Marketing Society UK, Excellence Awards, Winner, Not-for-profit marketing, 2018
The Scottish Government took a calculated risk with its 2016/17 organ donation campaign, which deliberately avoided tugged-heartstrings in favour of positivity, humour, naked bodies and transplant scars on proud display.
Effie Worldwide, Silver, North American Effies, 2018
Ontario Ministry of Health & Long Term Care, the healthcare section of the Government of Ontario ministry, launched a video campaign that encouraged people to attempt to quit smoking by showing them that failure is okay.