This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.
Steve McCarron and Peter Harris, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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