American department store Kohl’s has talked up its “single biggest initiative” of the year: taking in and processing returns of products bought from Amazon, in an effort to bring customers into its more than 1,100 stores around ...
Early indications are that John Lewis, the UK retail chain, has come through the Christmas trading period in reasonably good shape, but analysts are less optimistic about the prospects for some of its high street rivals.
Data doesn't tell you everything, warns Harrods’ Amanda Hill, who spoke to WARC as part of a series of interviews with CMOs from around the world for the Toolkit 2019 report. What are you proudest o...
A long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.
Macy’s, the US department store chain, announced last week that it will close its store on Tmall, the huge online marketplace owned by Alibaba, in a move that effectively ends its presence in China – a market that had once seemed ...
The iconic US retail brand Sears filed for Chapter 11 protection this week to keep its business afloat, arguing that with some restructuring and less debt, its business could, perhaps, be turned around.
Charlotte Wood, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
John Lewis, a UK department store, outlines its effective communications strategy around the year which works in tandem with its Christmas campaign and which contributes to 80% of sales and 60% of profits.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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