Online classifieds marketplace Carousell has unveiled a new brand identity as it marks its seventh anniversary this year, with a fresh focus on increasing advertiser involvement as part of its on-going monetisation efforts.
Amazon’s business is a network of services that is bolstered by its core membership offering, Amazon Prime – and with a sales day designed to reward members, the company is able both to leverage membership and reinforce the broader ...
Anna Hamill, Event Reports, Vivatech, May 2019
Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.
The extent to which Alibaba and JD.com dominate the retail landscape in Asia has been confirmed in a new report, which calculates that the two Chinese e-commerce giants generated combined revenues of $444.5bn in 2018.
In July, the brand with the highest uplift in Ad Awareness in the US was Amazon Prime. Following its namesake shopping holiday, Amazon Prime continues to see a steady increase in advertising awareness across the United States.
Amazon’s seemingly unstoppable expansion of its retail empire took another step forward last week with the news that it is teaming up with Rite Aid, the US pharmacy chain, to provide another secure outlet for shoppers to pick up their ...
Saravana Jaikumar, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 232-241
In e-marketplaces, consumers often have to choose a seller from which to purchase a product. The author argues that seller choice depends on both evaluations of the display price of the product, related to anchoring, and sellers’ review volume, related to assimilation-contrast.
Lazada, the Southeast Asian e-commerce platform owned by Alibaba of China, aims to build on the success of its daily in-app live streaming activities in Malaysia, the Philippines and Thailand and roll out the tech to other markets in the region.
Amazon.ae is the brand which achieved the largest rise in its Ad Awareness in the UAE during May. The uplift coincides with Amazon and Souq announcing the launch of Amazon.ae at the beginning of the month.
In one of the biggest shifts to its e-commerce strategy in its history, Amazon is pivoting away from making bulk orders from smaller suppliers to cut costs by moving to wholesale purchases from major brands.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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