Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
Renaming its 41 shopping centres across Australia and New Zealand “living centres” is part of a radical rethink by Westfield, which has shifted its customer focus to include shoppers as well as tenants.
Previously shopping mall giants Westfield focused only on its retail tenants, but by re-orienting around local communities and shoppers, the company has been able to create better customer experiences.
A long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.
Dragons of Asia, Best Campaign in the Philippines, Best use of Public Relations, Bronze, 2018
Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.
NEW YORK: Shopping malls need to emphasize their role as fashion hubs, promote shopper socialization and reinvent food courts to help “draw crowds”, a study in the Journal of Advertising Research (JAR) has argued.
NEW DELHI: Vacancy levels at leading Indian malls are falling as more global brands seek bricks-and-mortar retail space, while, ahead of its annual Prime Day event, Amazon has experimented with VR kiosks in some of the country’s most popular ...
MUMBAI: India’s e-commerce businesses tend to grab the headlines but the digital world accounts for a fraction of retail sales and brands can still achieve successful outcomes in the real world by working closely with shopping malls.
Sanchari Chakrabarty, Neeraj Sharma and Toru Jhaveri, WARC Prize for Asian Strategy, Entrant, 2017
Inorbit Malls, a chain of malls in India, connected with women in India by supporting female entrepreneurs with a competition for rent-free retail space promoted in digital, social media and radio ads.
Marketing Society UK, Excellence Awards, Winner, Marketing on a shoestring, 2017
This case study shows how Hammerson, a shopping centre brand, successfully increased its gift card sales by shifting the UK consumers' perception of the product as the perfect solution for undecided shoppers.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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