Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
Australia is likely to open the world’s first office dedicated to policing Facebook and Google following recommendations from the country’s consumer watchdog, which spent the past 18 months examining the dominance of leading digital ...
Videos on YouTube that feature children who appear to be under the age of 13 are among the most popular on the platform despite the company’s stated policy that its site is not intended for children under that age, a new study has revealed.
Unilever, the consumer goods manufacturer, found an innovative way to challenge stereotypes by asking several of its marketers, as well as agency representatives, to take DNA tests and explore their own genetic heritage.
FMCG giant Unilever has turned its gaze inwards as part of its ongoing campaign against stereotyping, with an exercise designed to jolt its top marketers into greater awareness of unwitting stereotyping and ‘Unstereotype Bootcamps’ to ...
Gerard M. Stegmaier and Mark Quist, Admap, May 2019
The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.
Bot fraud will fall to $5.8bn in 2019, when more attempts at this kind of deception will fail than succeed for the first time, according to a study from trade body the Association of National Advertisers (ANA) and cybersecurity firm White Ops.
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.
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