Article
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WARC Best Practice, December 2018
Summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).
Article
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WARC Best Practice, December 2018
Summarises the insights from a series of key papers addressing collaboration and co-creation, the practice of developing brand insights and other intellectual property through collaboration with external consumers, which can deepen the understanding and future potential of products.
Article
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WARC Best Practice, December 2018
Provides guidance and key reading on branded utility and how brands can add value to people's lives, including how big data and digital media can help marketers meet and even anticipate consumers' needs.
Article
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Tom Denford, WARC Best Practice, March 2018
Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.
Article
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Alex Waters, WARC Best Practice, October 2017
Innovation – the practice of identifying and implementing new products, services and business models – falls into four broad approaches that can help deliver the transformative growth that so many organisations seek.
News
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14 August 2019
Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.
Article
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WARC Exclusive, August 2019
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
Article
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Anna Hamill, Event Reports, Vivatech, May 2019
Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Lifebuoy, a soap brand, launched a handwashing initiative in India, Kenya and Indonesia to help prevent deaths of children aged under five by promoting hygienic handwashing routines.
News
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07 August 2019
Hearst Magazines, the media enterprise, is using Slack, the workplace collaboration platform, to help spread audience insights across its business.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Samsung Fire & Marine Insurance, an insurance brand, launched a flower vase that doubled as a fire extinguisher in South Korea to promote fire safety across the country.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
IKEA, a furniture retail company, hacked 13 of its popular products and used 3D printing to create special add-ons for people with disabilities in Israel.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Gillette, a razor and shaving products brand, created the TREO razor in the UK to bring a better experience to men who can no longer shave for themselves.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Tesco, the supermarket chain, incentivised shoppers in Malaysia to reuse their bags by giving them money off their shop when they did.
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.
Article
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Daniel Binns, WARC Exclusive, August 2019
Interbrand NY CEO, Daniel Binns, explores the consumer trends and tech disruption shaping the automotive category in 2019.
Article
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Alex Brownsell, Event Reports, Cannes Lions, June 2019
A summary of Burger King’s strategy of using non-paid media, including design and technology, to compensate for a shortfall in ad budgets.
Article
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Viktoriya Trifonova, Admap, August 2019
GlobalWebIndex puts the spotlight on mobile payments by presenting its online research among internet users aged 16-64, providing a deep-dive into the industry.
Article
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Admap, August 2019
A summary of new thinking and best practice on the future of payments from Admap.
News
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31 July 2019
Understanding audiences through data could be the main strength for legacy magazine brands as they strive to adapt in the digital age.
Article
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Geoffrey Precourt, Event Reports, MMA Impact, March 2019
Conagra, the food group, is drawing inspiration from a new breed of direct-to-consumer brands as it adapts to changing tastes and preferences among consumers.
Case Study
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SABRE Awards, South Asia, Superior Achievement in Measurement and Evaluation, 2019
Bio-Oil, a scar and stretchmark product, told the pregnancy experiences of Indian celebrity mothers, and the support that made sure they had an #Unstretched Journey, which led to a sales increase in India.
Case Study
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SABRE Awards, South Asia, Employee Communications, 2019
Viacom18, the media and entertainment organisation, asked its employees in India to be selfish which resulted in over 1,000 employees volunteering their time for charities.
News
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23 July 2019
Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
Article
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David Tiltman and Anna Hamill, WARC Exclusive, July 2019
Kinship, an investment fund and start-up accelerator owned by Mars Petcare, offers insights into new ways that large companies can innovate with data and direct to consumer business models.
