Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
Article
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Jack Miles, WARC Exclusive, October 2019
Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.
News
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07 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
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Research on WARC, September 2019
Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
News
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20 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
Research Paper
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Caroline Verkest, Wim Hamaekers, Hannelore Goddyn and Alexander Mazurek, ESOMAR, Congress, 2019
Details how Telenet, a telephone services company, leveraged data to optimise its in-store customer experience through developing and deploying retail store analytics.
News
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20 August 2019
Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
News
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13 August 2019
Reliance Jio has become “the digital gateway of India”, Mukesh Ambani claimed yesterday as he outlined an ambitious program of digital developments that aim to cement that position by upgrading the online experience of households and ...
News
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22 July 2019
The prevalence of online streaming platforms in everyday conversations may suggest that it has replaced traditional TV for consumers as the go-to for their favourite shows.
News
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17 July 2019
The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
Article
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Doreen Wang, Admap, July 2019
Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.
Article
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WARC Best Practice, May 2019
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
News
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03 May 2019
Chinese tech giant Huawei, already the largest telecoms equipment company and the second-largest smartphone vendor in the world, is now reported to be working on plans to launch the world’s first 5G television as early as this year.
Opinion
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Dr. Ann Cavoukian, May 2019
Dr. Ann Cavoukian is a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.
Article
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Research on WARC, Ipsos Connect, Q1 2019
Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.
News
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18 March 2019
The global smart home market is expected to be worth $400bn by 2030, with Asia Pacific accounting for at least a quarter (25%) of the total, according to a new study that also identifies what APAC consumers want from devices like Amazon Alexa.
Article
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Euromonitor Profiles, February 2019
This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
Article
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Peter Knapp, WPP Atticus Awards, Merit, 2018
Explains how digitally connected packaging presents a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.
News
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08 January 2019
"We are fast approaching a new era of consumer technology," according to Steve Koening, vp/market research at the Consumer Technology Association (CTA).
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Discusses changes underway in the technology space and predicts technological trends expected to surface in 2019.
