Advertising best practice, evidence and insights

Three 5G marketing predictions from Qualcomm

Article • Reed Karaim, Event Reports, Brand Marketing Summit, May 2019

As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.

Article • Research on WARC, July 2019

A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.

Article • Doreen Wang, Admap, July 2019

Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.

What we know about the Internet of Things

Article • WARC Best Practice, May 2019

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Huawei plans to launch the world's first 5G TV

News • 03 May 2019

Chinese tech giant Huawei, already the largest telecoms equipment company and the second-largest smartphone vendor in the world, is now reported to be working on plans to launch the world’s first 5G television as early as this year.

Smart cities of surveillance

Opinion • Dr. Ann Cavoukian, May 2019

Dr. Ann Cavoukian is a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.

Tech Tracker Q1 2019

Article • Research on WARC, Ipsos Connect, Q1 2019

Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.

Smart home tech needs to adapt to APAC consumers

News • 18 March 2019

The global smart home market is expected to be worth $400bn by 2030, with Asia Pacific accounting for at least a quarter (25%) of the total, according to a new study that also identifies what APAC consumers want from devices like Amazon Alexa.

Huawei Technologies Co Ltd (Consumer electronics)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.

Trends from the Marketer’s Toolkit 2019

Article • David Tiltman and Sophie Harding, WARC Webinars, February 2019

Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.

Why digital packaging is a huge opportunity, and a colossal challenge

Article • Peter Knapp, WPP Atticus Awards, Merit, 2018

Explains how digitally connected packaging presents a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.

AI, 5G and smart homes: Separating fact from fiction at CES 2019

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.

Change? You ain't seen nothin' yet

News • 08 January 2019

"We are fast approaching a new era of consumer technology," according to Steve Koening, vp/market research at the Consumer Technology Association (CTA).

CES 2019 heralds a shift from the “connected age” to the “data age”

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

Discusses changes underway in the technology space and predicts technological trends expected to surface in 2019.

Tech Tracker Q4 2018

Article • Research on WARC, Ipsos Connect, Q4 2018

Trends in internet usage, tech ownership and the connected home based on a face-to-face survey via IpsosMORI in Great Britain.

The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

The evolution of smart cities

News • 04 December 2018

The combination of data and technology is crucial to the development of smart cities – one of Admap’s Drivers of Change in 2019 – but their past will dictate much of how that plays out and influence how marketers approach their ...

Google: The battle of the campaign effectiveness methodologies: can two diverse approaches deliver one truth?

Research Paper • MRS Awards, Finalist, MRS Award for Media Research, 2018

Google, a multinational technology company, created two studies that delivered empirical findings to uncover the effectiveness of an offline campaign in France.

Data privacy: An opportunity for marketers to build consumer trust

Article • Sean Pillot de Chenecey, Admap, December 2018

Highlights the issues and opportunities for marketers concerning data privacy in 2019.

An operating system for the modern megacity

Article • Reynold D’Silva, Admap, December 2018

Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.

Smart cities and out-of-home advertising

Article • Steve Payne, Admap, December 2018

Explains how out-of-home advertising can be used effectively in smart cities and details opportunities for brands in this area.

Drivers of change in 2019: Admap summary deck

Article • Admap, December 2018

A summary of new thinking and best practice on consumer trends that will affect marketers in 2019 from Admap.

HP Inc (Consumer electronics)

Article • Euromonitor Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of HP Inc.

'Alexa, what are we really using smart speakers for?'

News • 14 November 2018

Voice tech may still be a novelty for many, but it’s already having a big effect on millions of consumers’ media habits.

How P&G is approaching the next tide of marketing research

Article • Stephen Whiteside, Event Reports, TMRE, October 2018

Procter & Gamble, the consumer goods giant, is evolving its approach to marketing research in a bid to more fully understand changing behavior.