Africa
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Case Study • SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019
Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019
Case Study • SABRE Awards, Africa & EMEA, Superior Achievement in Brand-Building, Diamond, 2019
Case Study • Adeola Kayode, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Adeola Kayode, WARC Awards, Silver, Effective Social Strategy, 2019
Article • Katrin Roscher, WARC Best Practice, February 2019
Research Paper • Mark Manning and Nick Leon, ESOMAR, Congress, 2018
Case Study • SABRE Awards, Gold, Superior Achievement In Brand-Building, Africa, 2018
Case Study • SABRE Awards, Gold, Western Africa, Africa, 2018
Case Study • SABRE Awards, Gold, Public Sector/Government, Africa, 2018
Case Study • SABRE Awards, Gold, Food And Beverage, Africa, 2018
Article • Nick Leon, Market Research Society, Impact, January 2018
News • 02 October 2017
Case Study • SABRE Awards, Gold, Africa, Western Africa, 2017
Research Paper • MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2016
News • 12 July 2016
Article • Research on WARC, Ogilvy and Mather, June 2016
Case Study • Effie Worldwide, Finalist, 2016
Case Study • Lola Agbaje, Segun Martins, Sinmisola Hughes and Jones Bassey, WARC Prize for Social Strategy, Silver, 2016
Case Study • Case Studies on WARC, 2016
Research Paper • Rachel Abbott and Tom Morgan, ESOMAR, Qualitative, Paris, November 2015
News • 13 July 2015
Article • Euromonitor Strategy Briefings, January 2015
News • 29 July 2014
Research Paper • Nicholas Allo, International Journal of Market Research, Vol. 56, No. 3, 2014, pp. 297-316
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Article • 18 September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • Adeola Kayode
Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Case Study • 01 November 2018
KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa. -
Article • 07 August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • 22 June 2018
Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles.