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News • 02 August 2018
MANGOULE: Senegal’s baobab sellers are reaping the rewards of the continent’s most iconic fruit becoming a “superfood” to European and American audiences, as major international brands, including the Coca-Cola Company and ...
News • 30 June 2010
SENEGAL: Danone, the food group, is heightening its focus on serving many of the world's poorest consumers living in Africa, Asia and South America.
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Case Study • Adeola Kayode, WARC Awards, Silver, Effective Social Strategy, 2019
Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period. -
Case Study • MMA Smarties, Gold, South Africa, 2018
KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa. -
Article • WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles. -
Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.