Asia
Case Study • Jay Chiat Strategic Excellence Awards, Gold, Product/Service, 2018
Rankings • WARC Creative 100, 2018
Case Study • Sunil Sivarajan, WARC Prize for Asian Strategy, Entrant, 2013
Research Paper • Rafiq Ullah Kakar, ESOMAR, Congress, Atlanta, September 2012
Article • Roderick White, Peter Mouncey and James Aitchison, Event Reports, ESOMAR Congress, September 2006
Research Paper • Matthew Warshaw, Rafiq Kakar, Torpekay Habibzei and Zemarak Mohsini, ESOMAR, Annual Congress, London, September 2006
Research Paper • Kaushik Mukherjee and Sunil Pillai, ESOMAR, Annual Congress, Cannes, September 2005
-
Article • 12 November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019. -
Article • David Taylor
Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands. -
Article • 21 October 2018
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018. -
Case Study • My Troedsson
SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China. -
Article • Doreen Wang
Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market. -
Article • Anna Hamill
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.