Asia
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Case Study • Rana Waleed Altaf, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Jahanzaib Qureshi, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Samar Minallah Khan, Ali Rez, WARC Prize for Asian Strategy, Silver and Local Hero Special Award, 2019
Case Study • Ali Rez, Fatima Ansari, Assam Khalid, WARC Prize for Asian Strategy, Gold, 2019
News • 19 August 2019
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Case Study • Sara Morani, Sarah Shahid, Muhammad Asadullah, WARC Awards, Entrant, Effective Innovation, 2019
Rankings • WARC Creative 100, 2019
Case Study • Khadija Amin, Sara Morani, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Research Paper • Arfa Syed and Tooba Kamil, ESOMAR, Fusion, 2018
Case Study • Nida Aslam Khan, Jami Moiz, Qashif Effendi, WARC Prize for Asian Strategy, Entrant, 2018
News • 25 October 2018
Case Study • Dragons of Asia, Best Cause, Charity Marketing Or Public Sector Campaign, Red, Blue & Gold, 2018
Case Study • Dragons of Asia, Red Dragon, Best Campaign in Asia, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
News • 13 March 2018
Rankings • WARC Creative 100, 2018
Article • Julian Saunders, Market Leader, Quarter 1, 2018, pp. 56-56
Case Study • Fizzah Shahid, Khadija Amin, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2017
Research Paper • Arfa Syed and Tooba Kamil, ESOMAR, Global Qualitative, November 2017
Case Study • Aamna Rahim, Hira Mohibullah, Assam Khalid and Ali Rez, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Mehak Jaini, Nainika Chauhan, WARC Prize for Asian Strategy, Entrant, 2017
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Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Article • David Taylor
Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands. -
Article • 21 October 2018
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018. -
Case Study • My Troedsson
SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China. -
Article • Doreen Wang
Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market. -
Article • Anna Hamill
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.