Europe
Search in
Show only
Date Range
Search within
Categories
Brand
Country / Region
Source
Article • Benoit Cacheux, WARC Exclusive, December 2019
Research Paper • Priska Linda Breves, Nicole Liebers, Marina Abt, and Annika Kunze, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 440-454
News • 02 December 2019
Case Study • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Case Study • Account Planning Group - (UK), Entrant, 2019
News • 26 September 2019
News • 13 September 2019
Research Paper • Rainer Olbrich, Patrick Mark Bormann, and Michael Hundt, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 342-356
Case Study • Mary Xia, Yoki Bai, Alex Cai, WARC Prize for Asian Strategy, Entrant, 2019
Research Paper • Jennifer Roberton and Matt Browne, ESOMAR, Congress, 2019
News • 09 August 2019
Research Paper • Guido Modenbach and Gerald Neumueller, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Research Paper • Doug Pulick, Sarah Barasch, Jennifer Friedlander and Fiona Blades, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
News • 29 July 2019
Article • Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Research Paper • Stefan Scheuffelen, Jan Kemper, and Malte Brettel, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 142-157
Case Study • Design Business Association, Bronze, 2019
Case Study • Case Studies on WARC, Winner, Automotive, 2019
-
Case Study • 19 June 2019
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France. -
Article • 12 April 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations. -
Article • Anna Hamill
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around. -
Article • Les Binet and Sarah Carter
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle. -
Case Study • Will Lion
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.