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Europe

1,285 results found

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Brand Purpose and Cinema

Research Paper • Doug Pulick, Sarah Barasch, Jennifer Friedlander and Fiona Blades, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019

Using a new global study, NCM, a wholesaler, and ScreenVision, a media company, put cinema under the spotlight and compared its performance with all other media channels, from TV to digital.

Why Video Advertising Works and How it Works

Research Paper • Guido MoWroriridenbach and Gerald Neumueller, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019

SevenOne Media, the audio-visual and digital marketer, measured the attentional and emotional condition of recipients in Germany while they watch editorial content and advertising on different video platforms in their homes.

Travel brands can tap 'bleisure' market

News • 29 July 2019

It’s an unlovely portmanteau, but ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is growing significantly, according to Expedia.

Great food and smooth transport key to ‘bleisure’ traveller hearts: Expedia

Article • Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019

The rise of ‘bleisure’ – the combination of business and leisure travel – is a “massive opportunity” for marketers, says Gianluca Armando, APAC director of Group Media Solutions at Expedia.

Volkswagen Ag: Laughing Horses

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.

Apple: The Rock X Siri — Dominate The Day

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.

Hornbach Baumarkt Ag: Hornbach "Werkstück Edition 001"

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.

Share Foods: Share "1 For You. 1 For The World."

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Share, a Social Enterprise, launched its brand in the German market by creating a 360º campaign that saw social media influencers announce the social purpose of the brand through online video.

Lysol: Protect Like A Mother

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.

McDonald’s: Ice Cream History In the Making

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

McDonald's, a fast food chain, partnered with YouTubers to authentically reach youth in Germany and increase sales of their dessert range.

Free Democrats "Dark Diaries"

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Free Democrats Party (FDP), a political party in Germany, rejuvenated its party by attracting young voters in Germany.

Covestro: New Brand

Case Study • Design Business Association, Bronze, 2019

Covestro, an adhesive manufacturing company, was launched as a new company by Bayer with a newly designed visual identity to encourage profit in Germany.

How do human attitudes and values predict online marketing responsiveness? Comparing consumer segmentation bases toward brand purchase and marketing response

Research Paper • Stefan Scheuffelen, Jan Kemper, and Malte Brettel, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 142-157

This study considers online-marketing and -advertising effectiveness as well as consumer-segmentation research.

Siemens: Reimagine the Game

Case Study • Case Studies on WARC, Winner, Technology & Telecoms, 2019

Siemens AG, the automation company, reachd 37 million people due to the launch of its interactive platform for football fans in Germany.

Audi e-tron: Bring the e-tron to the digital airwaves

Case Study • Case Studies on WARC, Winner, Automotive, 2019

Audi, the car manufacturer, promoted the launch of its latest e-tron model with a podcast for its German, Swiss and Austrian audience.

Deutsche Bank: Global Treasury Leaders Programme

Case Study • Case Studies on WARC, Winner, Financial Services, 2019

Deutsche Bank, an investment banking company, connected with 415 treasury professionals across many industries in Germany to ensure it is seen as a global leader in transaction banking.

German publishers unite to compete with digital giants

News • 30 May 2019

In the face of massive internet advertising growth, publishers have relinquished ever more control to the hands of Google, Facebook, and increasingly Amazon, but now four big German publishing groups are pooling resources to sell inventory across ...

VanMoof: The no bike' bike launch"

Case Study • SABRE Awards, EMEA, Product Media Relations (trade media) , Gold, 2019

Bike-meets-tech company VanMoof used a media relations strategy to launch its latest range of connected city bikes across the UK, France and Germany.

eBay Corporate Services GmbH: THE unFORGOTTEN GOAL

Case Study • SABRE Awards, EMEA, Web-Based Business, Gold, 2019

Online retailer eBay rescued the physical goal in which the winning goal in the 2014 FIFA World Cup was scored, and invited fans in Germany to bid on it, to coincide with the 2018 World Cup.

Berliner Verkehrsbetriebe (BVG): BVG x adidas - The Ticket-Shoe

Case Study • SABRE Awards, EMEA, Integrated Marketing, Gold, 2019

BVG, Berlin's public transport system, joined forces with adidas and created a limited edition sneaker with a built-in annual pass, to boost its street credibility in the city.

LinkedIn: The Interview

Case Study • SABRE Awards, EMEA, Technology: Software & Services, Gold, 2019

Online employment and careers site LinkedIn used a real-time, real-life film of a job interviewee to boost awareness of its role in building a supportive community for its members.

Nikon: 5 Challenges. 5 Photographers.

Case Study • SABRE Awards, In2 EMEA, Best Use of Photo Networks, Gold

Nikon, a multinational camera company, advertised its new mirrorless camera range in Europe by inviting five photographers to use its equipment.

EA Games: OMEN by HP Challenge

Case Study • SABRE Awards, In2 EMEA, Best Use of Gamification/User-Generated Contests, Gold

HP, the multination information technology company, hosted an inventive e-sports tournament to advertise its 'OMEN by HP PC' gaming brand at Gamescom, the trade fair in Germany.

Boehringer Ingelheim: Creating The Boehringer Ingelheim CNS Story

Case Study • SABRE Awards, In2 EMEA, Best in Identity Branding, Gold

Boehringer Ingelheim, the German pharmaceutical company, externalised people’s internal struggle with mental illness to increase online engagement.

How VR can inform scent research

News • 16 May 2019

Firmenich, the Swiss fragrance and flavour company, has developed a novel research use for VR, deploying it to useful effect in consumer tests for laundry detergent scents.