Europe
Search in
Show only
Date Range
Search within
Categories
Brand
Country / Region
Source
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2013
Rankings • WARC Creative 100, 2013
Case Study • EACA Care Awards, Grand Prix, 2012
Case Study • European Association of Communications Agencies, Entrant, Euro Effies, 2010
Case Study • European Association of Communications Agencies, Bronze winner, Euro Effies, 2010
Case Study • EACA Care Awards, Grand Prix winner, 2010
-
Case Study • 19 June 2019
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France. -
Article • 12 April 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations. -
Article • Anna Hamill
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around. -
Article • Les Binet and Sarah Carter
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle. -
Case Study • Will Lion
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.