Europe | WARC

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Graubünden Tourism, a tourism information centre in Switzerland, used a PR stunt to raise interest for Berg'n and increase tourism to the area.

McDonald’s: “50 Years of Big Mac”

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

McDonald's, the fast food chain, celebrated 50 years of the Big Mac in Switzerland by creating 50 different designed images to highlight the Big Mac's enduring popularity.

Loterie Romande Platform Redesign

Case Study • Design Business Association, Gold, 2019

Loterie Romande, the lottery provider for the French-speaking Swiss population, redesigned its e-gaming website to create shuffling site that follows weekly draws to increase visits in Switzerland.

Audi e-tron: Bring the e-tron to the digital airwaves

Case Study • Case Studies on WARC, Winner, Automotive, 2019

Audi, the car manufacturer, promoted the launch of its latest e-tron model with a podcast for its German, Swiss and Austrian audience.

SBB: Employer Branding Campaign

Case Study • SABRE Awards, EMEA, DACH, Gold, 2019

National rail company SBB used digital and experiential executions, presenting its current workers as the heroes to attract new employees in Switzerland.

Audi: Digital Dealer Campaign

Case Study • Corina Carabelli, WARC Awards, Entrant, Effective Innovation, 2019

Audi, the car manufacturer, used programmatic advertising to push people towards dealership and test drives in Switzerland.

Migros: Discover

Case Study • Corina Carabelli, WARC Awards, Entrant, Effective Innovation, 2019

Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.

Hornbach Baumarkt: Hornbach Werkstück Edition

Case Study • AME Awards, Silver, 2019

Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

Flatpack to package deal – IKEA's new business model

News • 05 February 2019

IKEA is to trial leasing products instead of just selling them – a concept the company hopes will lead to the leasing of everything from office desks to kitchen units for the home.

Choosing imagery in advertising healthy food to children: Are cartoons the most effective visual strategy?

Research Paper • Maria Lagomarsino and L. Suzanne Suggs, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 487-498

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Bitter Sweet Symphony: A case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100 year old aperitif brand

Research Paper • Sven Am and Julliette Margerand, ESOMAR, Fusion, 2018

Suze, the French alcoholic drink, rejuvenated its strategy to reach a younger and more mindful target in France, Switzerland, Germany and the US.

Groupe Rouge: Bringing Music and TV closer to mobile users - APP Installation

Case Study • MMA Smarties, Finalist, Spain, 2018

Groupe Rouge, an audio-visual company that produces Rouge FM and Rouge TV, launched the Google Universal App campaign, which generated a mix of mobile strategies to target its audience and encourage app downloads.

Brand safety

Research Paper • Ebiquity, November 2018

A study exploring the extent to which ad misplacement is still prevalent in the DACH market – Germany, Austria, and Switzerland.

Schöb AG: Mail Sent Directly from the Forest

Case Study • Direct Marketing Association - US, Bronze, 2018

Schöb AG, a timber construction company, sent out a direct mailer to people in Switzerland to show them how it uses wood from Swiss forest, and encourage them to contact the brand.

Domus Leuchten & Möbel AG: HOUSE PARTY AT THE WEHRLE'S

Case Study • Direct Marketing Association - US, Runner Up, 2018

Domus Leuchten und Möbel AG, a designer furniture store, increased sales at its new store opening in Switzerland by replacing the furniture of three famous brothers with its own and inviting their followers to a house party.

Public Eye: Return to Sender

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Public Eye, a sustainability and solidarity development-focused non-governmental organisation, launched a social media campaign that raised awareness of air pollution in African countries by sending collected canisters of polluted air to the main polluter's headquarters in Switzerland.

Touring Club Swisse: Made Visible

Case Study • SABRE Awards, Gold Sabre Award For Government Agencies, EMEA, 2018

Touring Club Swisse (TCS), a motor club, launched the Made Visible campaign in Switzerland to promote its new lifestyle label.

Amnesty International: 'Anti Abuse Dolls' (Paraguay)

Rankings • WARC Media 100, 2018

Contains the creative for the 'Anti Abuse Dolls' campaign for Amnesty International by the agency Kausa Havas in Paraguay.

Hornbach: Man Cave

Case Study • European Association of Communications Agencies, Finalist, 2017

Hornbach, a German DIY retailer, launched its brand in the world of e-commerce by creating DIY tutorials to reach younger audiences across Austria, the Czech Republic, Germany, the Netherlands and Switzerland.

Café Royal: In the service of good taste

Case Study • European Association of Communications Agencies, Silver, 2017

Café Royal, a Swiss coffee brand, launched its campaign across Europe in partnership with Robbie Williams to gain more market share from key competitors Nespresso and Mondelez.

Swisscom (Schweiz) AG: WINGO Porn Campaign

Case Study • European Association of Communications Agencies, Finalist, 2017

Swisscom, a Swiss telecommunications provider, generated awareness for its new mobile product offer by launching digital display ads on porn websites.

Helvetia Insurance: Burglary warning mailshot for Swiss insurance company

Case Study • Direct Marketing Association - US, Runner Up, Insurance, 2017

Helvetia Insurance, a Swiss insurance company, launched a direct mail campaign in Switzerland to encourage medium-sized businesses to set up a consultation.

by marei Einrichtungskonzepte AG: Hockår – the First Multifunctional Image Brochure Mailing

Case Study • Direct Marketing Association - US, Gold, Best Use of Direct Mail, 2017

by marei, a Swiss furniture company, developed a marketing tool that acted as both a brochure and acquisition mailing to show potential building owners and architects what the brand can offer.

UNICEF: Vanished Girls

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017

This case study explains how UNICEF, the international non-governmental organisation dedicated to helping children, grew awareness of gender selection in developing countries with emotional ads and increased donations in Switzerland.

Ikea Switzerland: Karasek

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017

This case study shows how Ikea, a furniture brand, successfully launched its new catalogue by filming a renowned German literary critic reviewing it.