Case Study
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SABRE Awards, EMEA, Not-For-Profit Organizations, Gold, 2019
Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.
Case Study
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SABRE Awards, EMEA, Russia and the CIS, Gold, 2019
The European Union Anti-Corruption Initiative (EUACI) created a theme park to support the work of anti-corruption agencies and bring their work to the attention of the public in Ukraine.
Case Study
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SABRE Awards, EMEA, Corporate Social Responsibility, Gold, 2019
Cosmetics brand Avon created a range of lingerie to persuade women to have breast cancer check-ups in Ukraine.
Case Study
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Tatiana Zhylina, Alina Kobets, Mariia Riaguzova, Maria Osovitniaia, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Maybelline New York, the makeup and cosmetics brand, used a famous singer to connect with its young female audience and boost brand image and sales in Ukraine.
Case Study
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Ruslan Gutnikov, WARC Media Awards, Bronze, Best Use of Data, 2018
FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.
Case Study
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European Association of Communications Agencies, Finalist, 2018
Lvivske, a Ukranian alcoholic beverage company, found its beer sales in Eastern Europe had decreased in a colder and rainier month of May, so it tried neutralise the weather's influence via brand communication.
Case Study
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Svitlana Taborskykh, WARC Media Awards, Shortlisted, Best Use of Data, 2016
This case study describes how Volia, a Ukrainian telecoms provider, used shopper insight data and econometrics to link its call centre productivity to its media strategy.
Case Study
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Svitlana Taborskykh, WARC Media Awards, Best Use of Data, 2016
This case study describes how Volia, a Ukrainian telecoms provider, used econometric data to tailor its media strategy to individual cities in a bid to reach its goal of equalling 2014's sales figures in worsening market conditions and with a lower media budget.
Case Study
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European Association of Communications Agencies, Finalist, Euro Effies, 2016
This case study details how Informational Resistance, an NGO whose purpose is to disseminate messaging to disprove Russian propaganda that was stoking the conflict in Ukraine, and restore peace through a common ground of language, history, and culture.
Case Study
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SABRE Awards, Gold, EMEA, Government agencies, 2016
Ukraine's Ministry of Finance, the Ukrainian State's Finance department, successfully secured a debt restructuring deal with the IMF, by launching a PR campaign that positioned the new Finance Ministry as a modern influence.
Case Study
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Alexey Novikov and Maryna Grygorenko, WARC Prize for Innovation, Entrant, 2013
This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the Ukrainian car market.
Case Study
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ARF Ogilvy Awards, Gold, International, 2012
Budweiser, which aims to become the world's first truly global beer brand, needed a unified global positioning to support it at home in the US (where its image and consideration scores were falling) and drive growth in new markets.
Research Paper
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Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
This paper describes a complex 5-country segmentation of the mobile telephony market on behalf of MTS, a leading global mobile phone provider.
Case Study
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European Association of Communications Agencies, Bronze, Euro Effies, 2011
Mobile phone retailer Evroset and electronics manufacturer Samsung wanted to stimulate demand for the Samsung Duos line in Evroset stores in Russia and Ukraine.
Case Study
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Dan Broadwood, Account Planning Group - (UK), Gold; Best multi-market planning, Creative Strategy Awards, 2011
Stella Artois, the beer group owned by the Anheuser-Busch group, wanted to find a global idea that was consistent but flexible enough to reflect the different charactertistics of its brand's penetration and success in different countries.
Rankings
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WARC Creative 100, 2011
Contains the film creative 'Passion' and 'Surprise' for Bank Forum by the agency Ogilvy & Mather Ukraine in Ukraine.
Case Study
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Zoriana Kachurak, Martin Alles and Aleksander Strelchenko, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards 2010
In Ukraine, deposits have always been the toughest category among retail banks’ portfolio of products.
Case Study
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Direct Marketing Association - US, Silver, ECHO Awards, 2010
Sony Ericsson wanted to promote its W995 telephone and the device's extraordinary music and online capabilities to a young audience.
Case Study
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European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
Case Study
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European Association of Communications Agencies, Silver winner, Euro Effies, 2010
This campaign for ARARAT helped to differentiate the Armenian brandy brand from rivals by drawing on its cultural heritage, winning a silver award at the 2010 Euro Effies.
Case Study
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European Association of Communications Agencies, Bronze winner, Euro Effies, 2010
This case study describes the partnership deal between Sony Ericsson and the MTV European Music Awards.
Case Study
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European Association of Communications Agencies, Bronze winner, Euro Effies, 2008
GSK's Corega brand is a denture fixative, allowing users to fix dentures to the gums. Research undertaken by GSK found that while fixatives were used by over 20% of denture wearers in countries like Germany and the USA, this figure was just 10% in Central and Eastern Europe.
News
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27 February 2008
KIEV: Television is the dominant advertising medium in the emerging economy of the Ukraine and is likely to remain so, according to the Ukrainian Advertising Coalition.
Research Paper
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Krzysztof Zagórski, ESOMAR, Annual Congress, Berlin, September 2007
What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and satisfaction with social conditions on the other? Are we satisfied malcontents? In other words, are we satisfied with personal life despite being dissatisfied with the conditions of our society? The analysis of comparative survey data from countries such as Hungary, Georgia, Poland and Ukraine helps answer these questions and better understand individuals' concern with themselves and with their society.
Case Study
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European Association of Communications Agencies, Gold winner, 2006
Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European marketplace.
