Europe | WARC

Case Study • SABRE Awards, EMEA, Corporate Social Responsibility, Gold, 2019

Cosmetics brand Avon created a range of lingerie to persuade women to have breast cancer check-ups in Ukraine.

Case Study • SABRE Awards, EMEA, Not-For-Profit Organizations, Gold, 2019

Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.

European Union Anti-Corruption Initiative: Corruption Park: Controversy as a way to disrupt indifference

Case Study • SABRE Awards, EMEA, Russia and the CIS, Gold, 2019

The European Union Anti-Corruption Initiative (EUACI) created a theme park to support the work of anti-corruption agencies and bring their work to the attention of the public in Ukraine.

Maybelline New York: Make It Happen

Case Study • Tatiana Zhylina, Alina Kobets, Mariia Riaguzova, Maria Osovitniaia, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Maybelline New York, the makeup and cosmetics brand, used a famous singer to connect with its young female audience and boost brand image and sales in Ukraine.

First Ukrainian International Bank (FUIB): An effective full media mix based on machine-learning technologies

Case Study • Ruslan Gutnikov, WARC Media Awards, Bronze, Best Use of Data, 2018

FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.

Lvivske beer: Changing beer climate

Case Study • European Association of Communications Agencies, Finalist, 2018

Lvivske, a Ukranian alcoholic beverage company, found its beer sales in Eastern Europe had decreased in a colder and rainier month of May, so it tried neutralise the weather's influence via brand communication.

Volia/ Telesvit: New approach to traditional tasks

Case Study • Svitlana Taborskykh, WARC Media Awards, Shortlisted, Best Use of Data, 2016

This case study describes how Volia, a Ukrainian telecoms provider, used shopper insight data and econometrics to link its call centre productivity to its media strategy.

Volia/ Telesvit: Devil is in the details!

Case Study • Svitlana Taborskykh, WARC Media Awards, Best Use of Data, 2016

This case study describes how Volia, a Ukrainian telecoms provider, used econometric data to tailor its media strategy to individual cities in a bid to reach its goal of equalling 2014's sales figures in worsening market conditions and with a lower media budget.

Informational Resistance: Victory Day

Case Study • European Association of Communications Agencies, Finalist, Euro Effies, 2016

This case study details how Informational Resistance, an NGO whose purpose is to disseminate messaging to disprove Russian propaganda that was stoking the conflict in Ukraine, and restore peace through a common ground of language, history, and culture.

Ukraine's Ministry of Finance: Securing a historic debt restructuring deal for Ukraine

Case Study • SABRE Awards, Gold, EMEA, Government agencies, 2016

Ukraine's Ministry of Finance, the Ukrainian State's Finance department, successfully secured a debt restructuring deal with the IMF, by launching a PR campaign that positioned the new Finance Ministry as a modern influence.

smart drive: Launching the smart car in the Ukraine

Case Study • Alexey Novikov and Maryna Grygorenko, WARC Prize for Innovation, Entrant, 2013

This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the Ukrainian car market.

Budweiser: Anticipation

Case Study • ARF Ogilvy Awards, Gold, International, 2012

Budweiser, which aims to become the world's first truly global beer brand, needed a unified global positioning to support it at home in the US (where its image and consideration scores were falling) and drive growth in new markets.

Optimizing Market Segmentation for a Global Mobile Phone Provider for both Targeting and Insight

Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577

This paper describes a complex 5-country segmentation of the mobile telephony market on behalf of MTS, a leading global mobile phone provider.

Samsung Duos: Kseniya Sobchak. Crash

Case Study • European Association of Communications Agencies, Bronze, Euro Effies, 2011

Mobile phone retailer Evroset and electronics manufacturer Samsung wanted to stimulate demand for the Samsung Duos line in Evroset stores in Russia and Ukraine.

Stella Artois 5%: Let's talk about relationships - A new approach to global brand management

Case Study • Dan Broadwood, Account Planning Group - (UK), Gold; Best multi-market planning, Creative Strategy Awards, 2011

Stella Artois, the beer group owned by the Anheuser-Busch group, wanted to find a global idea that was consistent but flexible enough to reflect the different charactertistics of its brand's penetration and success in different countries.

Bank Forum: Film - 'Passion' and 'Surprise' (Ukraine)

Rankings • WARC Creative 100, 2011

Contains the film creative 'Passion' and 'Surprise' for Bank Forum by the agency Ogilvy & Mather Ukraine in Ukraine.

Retail OTP - Term deposits

Case Study • Zoriana Kachurak, Martin Alles and Aleksander Strelchenko, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards 2010

In Ukraine, deposits have always been the toughest category among retail banks’ portfolio of products.

Sony Ericsson FanWalk to the MTV EMAs 2009

Case Study • Direct Marketing Association - US, Silver, ECHO Awards, 2010

Sony Ericsson wanted to promote its W995 telephone and the device's extraordinary music and online capabilities to a young audience.

Lenor Parfumelle - 'Dresses in luxury'

Case Study • European Association of Communications Agencies, Entrant, Euro Effies, 2010

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Sony Ericsson Mobile Communications International AB: The Sony Ericsson Fanwalk to the MTV EMAs

Case Study • European Association of Communications Agencies, Bronze winner, Euro Effies, 2010

This case study describes the partnership deal between Sony Ericsson and the MTV European Music Awards.

Pernod Ricard Rouss: Akhtamar

Case Study • European Association of Communications Agencies, Silver winner, Euro Effies, 2010

This campaign for ARARAT helped to differentiate the Armenian brandy brand from rivals by drawing on its cultural heritage, winning a silver award at the 2010 Euro Effies.

GlaxoSmithKline – Corega: Celebrity testimonials

Case Study • European Association of Communications Agencies, Bronze winner, Euro Effies, 2008

GSK's Corega brand is a denture fixative, allowing users to fix dentures to the gums. Research undertaken by GSK found that while fixatives were used by over 20% of denture wearers in countries like Germany and the USA, this figure was just 10% in Central and Eastern Europe.

TV Takes Lion's Share of Ukraine Adspend

News • 27 February 2008

KIEV: Television is the dominant advertising medium in the emerging economy of the Ukraine and is likely to remain so, according to the Ukrainian Advertising Coalition.

Happy malcontents: individuals and society

Research Paper • Krzysztof Zagórski, ESOMAR, Annual Congress, Berlin, September 2007

What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and satisfaction with social conditions on the other? Are we satisfied malcontents? In other words, are we satisfied with personal life despite being dissatisfied with the conditions of our society? The analysis of comparative survey data from countries such as Hungary, Georgia, Poland and Ukraine helps answer these questions and better understand individuals' concern with themselves and with their society.

A. Lange & Söhne - The Lange Time Zone Event

Case Study • European Association of Communications Agencies, Gold winner, 2006

A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone.