Research Paper •
Article •Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
Article •Introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media by quantifying digital spend by ethnicity and race.
Case Study •Beer brand Antarctica used a highly interactive campaign to increase engagement and awareness among young consumers in Brazil.
Research Paper •Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so.
Research Paper •Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages.
Case Study •This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.