Latin America
News • 28 August 2018
Article • Ivan Castano, Event Reports, Festival of Media Latin America, November 2011
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR, Latin American Conference, Rio de Janeiro, October 2006
-
Case Study • 17 June 2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur. -
Case Study • 17 June 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify. -
Article • Carlos Pezzani
Creative agencies in Latin America continue to work like they did fifty years ago but baby-boomer organizations that remain untouched in their basics will have to evolve. -
Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Research Paper • Federico Barallobre and Sebastian Corzo
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Research Paper • Constanza Cilley
Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages.