Latin America
News • 28 August 2018
Article • Ivan Castano, Event Reports, Festival of Media Latin America, November 2011
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR, Latin American Conference, Rio de Janeiro, October 2006
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Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap Magazine, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Article • Research on WARC, October 2018
Introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media by quantifying digital spend by ethnicity and race. -
Case Study • João Gabriel Fernandes, David Gross, Mariana Corradi, Mariana Nobis, WARC Awards, Silver, Effective Content Strategy, 2018
Beer brand Antarctica used a highly interactive campaign to increase engagement and awareness among young consumers in Brazil. -
Research Paper • Federico Barallobre and Sebastian Corzo, ESOMAR, Latin America, 2018
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Research Paper • Constanza Cilley, ESOMAR, Latin America, 2018
Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.