Research Paper•
Seppo Laaksonen, International Journal of Market Research, Vol. 50, No. 3, 2008, pp. 403-417
Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster (second stage).
LONDON: Rupert Murdoch, it seems, carries more weight with the UK government than its electorate or the UN - a revelation that may not be lost on Dow Jones' controlling Bancroft family when they meet Monday to discuss the mogul's bid to take over ...
Article•
Roderick White, Peter Mouncey and James Aitchison, Event Reports, ESOMAR Congress, September 2006
Roderick White (editor of Admap), Peter Mouncey (editor of the International Journal of Market Research) and James Aitchison (editor of WARC.com) reported on the daily proceedings of the ESOMAR Congress 2006, held in London, 18-20 September 2006.
The UK's largest newspaper group Trinity Mirror reports sales of its flagship national daily, the Daily Mirror, have slumped after a hoax picture scandal.
Fox News' stridently pro-Bush stance during the recent war in Iraq helped it overtake the previous sector leader CNN, becoming the most popular information channel.
Article•
Joe Mandese, Admap, March 2003, Issue 437, pp. 8-8
Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply put spending on hold and,on an annualised basis, the impact would be relatively slight.
Britain's teetering economy will suffer further if America’s planned war on Iraq pursues its seemingly inevitable course, according to an update Wednesday by the Bank of England .
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
Quick-service restaurant brand KFC used data-driven insights to activate a tailor-made marketing strategy for each market across the MENA region in a bid to increase sales.
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan.
This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
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