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Case Study • PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Case Study • Touché!, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Case Study • Touché!, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Case Study • Touché!, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Case Study • Richard Fofana, Owen Garscadden, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Case Study • Maxine Thomas, Sean Bell, Heather Segal, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Case Study • MMA Smarties, Finalist, X (Global), 2019
Case Study • MMA Smarties, Gold, North America, 2019
Case Study • MMA Smarties, Best in show, North America, 2019
Case Study • MMA Smarties, Gold, North America, 2019
Case Study • MMA Smarties, Silver, North America, 2019
Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Connection Strategy, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
News • 10 June 2019
Article • Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019
Case Study • SABRE Awards, North America, Canadian Campaign, Gold, 2019
Case Study • SABRE Awards, North America, Associations, Gold, 2019
Case Study • Diana Lopes, Emily Brydon, WARC Awards, Gold and Long-Term Idea Award, Effective Content Strategy, 2019
Case Study • Daisy Qin, WARC Awards, Silver, Effective Content Strategy, 2019
Case Study • Maxine Thomas, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Article • Josef Hrebik and Brent Chaters, WARC Webinars, April 2019
Case Study • Tim Hopkins, Maxine Thomas, Spencer MacEachern, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Case Study • Esther Vlessing, Shane Skillen, Jonathan La Greca, WARC Awards, Entrant, Effective Innovation, 2019
Case Study • Maxine Thomas, Mike Sutton, Erin McManus, WARC Awards, Entrant, Effective Innovation, 2019
Case Study • AME Awards, Silver, 2019
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Article • 15 April 2019
Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now. -
Article • 12 April 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations. -
Article • 04 April 2019
Details research carried out by advertising agency RPA that reflects the thoughts of more than 1,090 Gen Z researchers and research participants. -
Article • 06 February 2019
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • Laura Hill
Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers. -
Article • Alex Zhu
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.