Article
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WARC Best Practice, September 2019
Summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.
Article
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WARC Best Practice, September 2019
Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.
Article
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Deb Giampoli and Karen Adams, WARC Best Practice, October 2018
Highlights characteristics of the most effective teams, barriers to integration, and “how-to’s” for marketers attempting to “orchestrate” the work of multiple agencies and other partners.
Article
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Deb Giampoli and Karen Adams, WARC Best Practice, August 2018
Outlines the skills marketers need to enable their agency’s creative team to deliver the best work.
Article
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Alex Thom, WARC Best Practice, June 2017
This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Article
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Geoffrey Precourt, Event Reports, Festival of Media LATAM, November 2019
The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Wieden+Kennedy, the agency, is developing an agency culture that reflects the evolving contours of the marketing universe.
News
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11 November 2019
Agencies need to ensure their internal teams are as diverse as the audiences they seek to reach, as this approach can help deliver more impactful and relevant work.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Agencies must drive internal change in order to help their clients succeed at a time of rapid evolution in almost every marketplace.
News
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06 November 2019
With the purchase of a majority stake in the British digital agency Jellyfish, French group Fimalac is seeking to compete in a new space carved out, in part, by S4 Capital (and WPP) founder Sir Martin Sorrell.
News
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29 October 2019
The key to productive agency work is a combination of a longer relationship, and a careful balance of scope and budget, a new report finds.
Opinion
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Amy Rodgers & Dr. Emma Slade, October 2019
Powerful as MarTech might be, it does not replace an agency for strategic insight – Amy Rodgers and Dr Emma Slade explore the practitioners’ view.
News
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25 October 2019
ITV, the UK’s largest commercial broadcaster, is attempting to cast the net of brands advertising on its platforms wider through a dedicated in-house client team to service smaller brands, a new WARC exclusive finds.
News
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22 October 2019
Over the course of a year, Shell, the multinational oil and gas company, undertook a project to rethink its creative and media relationships at both a global and local level.
Article
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Sam Peña-Taylor, Event Reports, Festival of marketing, October 2019
Shell, the oil and gas company, rethought and reviewed its creative and media agency roster to set itself up for the future – and found far deeper value in collaborating closely and at a high level with agency partners.
Opinion
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James Briscoe, October 2019
Clients wondering what has happened to the savings and performance boost from in-housing need to develop flexible, hybrid models, says James Briscoe, Strategic Advisor, and Investor at Percept In-housing has been the buzz phrase of the past couple of years but as disappointment mounts over a lack of cost savings and a drop in performance, there will almost certainly be a shift to right-housing.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Procter & Gamble, the FMCG company, has changed its working patterns with agencies as it adapts to changing realities in the marketplace.
Article
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Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
Article
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Geoffrey Precourt, WARC Exclusive, September 2019
Research by the Association of National Advertisers (ANA) shows that marketers have made significant progress in scrutinizing their media spending, but room for progress remains.
News
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26 September 2019
Advertisers are not particularly worried about potential conflicts of interest when media planning and buying are performed by the same agency, but they are far more concerned when media rebates are not disclosed.
News
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25 September 2019
While many of the winners of the Creative Strategy Lions, Cannes Lions’ newest awards, were examples of product development rather than traditional campaign work, the Grand Prix and Gold-winning campaigns demonstrated the value of a more long-term ...
Article
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Amy Rodgers, Neil Godber and Emily Rule, WARC Webinars, September 2019
Looks at what strategists are most concerned about in the industry today by revealing findings from the 2019 Future of Strategy report.
