Article
•
WARC Best Practice, December 2018
Summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.
Article
•
WARC Best Practice, December 2018
Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.
Article
•
Deb Giampoli and Karen Adams, WARC Best Practice, October 2018
Highlights characteristics of the most effective teams, barriers to integration, and “how-to’s” for marketers attempting to “orchestrate” the work of multiple agencies and other partners.
Article
•
Deb Giampoli and Karen Adams, WARC Best Practice, August 2018
Outlines the skills marketers need to enable their agency’s creative team to deliver the best work.
Article
•
Alex Thom, WARC Best Practice, June 2017
This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.
Article
•
Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Bayer, the pharmaceutical company, is bringing programmatic advertising in-house through a two-year program that scales back agency involvement in this discipline over time.
Article
•
Geoffrey Precourt, Event Reports, ANA Media Conference, April 2019
Hershey, the confectionery manufacturer, is seeking to find the right balance between established marketing best practices and newer modes of communication.
News
•
18 July 2019
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but a new study highlights how management finds it difficult to keep creative teams energized and worries about attracting top-tier ...
Research Paper
•
Research on WARC, July 2019
Reveals findings from research completed by the ANA, partnered with the Boston Consulting Group and Reed Smith, which looks at creative content concerns and legal concerns for in-house agencies.
News
•
11 July 2019
Agencies need to develop more sophisticated pricing models to reflect the value they can bring to a brand and to address the threat from the various players crowding into their space, an IPA white paper argues.
Article
•
Josie Tutty, Event Reports, Event Reports, Mumbrella360, June 2019
Joining an in-house team can offer creative minds the freedom they need to solve problems and do good work, according to Dollar Shave Club ECD and ex-agency veteran Matt Knapp.
News
•
03 July 2019
As WPP prepares to take the biggest step yet in its restructuring process with the sale of a majority stake in its Kantar market research business, it is also taking a stand on a potential conflict of interest at a major auditor.
Article
•
Anna Hamill, Event Reports, Cannes Lions, June 2019
Apple, one of the world’s iconic brands, has applied its core principles of simplicity, humanity and creativity to produce game-changing products and advertising for more than 30 years.
News
•
26 June 2019
Droga5’s acquisition by Accenture Interactive came as a surprise to most observers, but for the creative agency’s founder it was a response to the need to join a company with extensive capabilities in order to keep up in a constantly ...
Article
•
Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Accenture Interactive and the recently purchased agency, Droga5, have spoken publicly about what the acquisition means, and what it says about the creative business.
Article
•
Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the confectionery giant, has a commitment to responsible marketing that helps steer its communications activity in various ways.
News
•
13 June 2019
PR agencies score highly with clients in Asia in terms of trust and value, but that isn’t necessarily reflected in how much money those clients are prepared to spend with them in future, new research shows.
Opinion
•
Brian Kessman, June 2019
Whether an agency is in-house or external, some challenges are common to both. Brian Kessman, founder of Lodestar Agency Consulting, has advice on how to tackle them.
Article
•
Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Boeing, the aerospace giant, has built an in-house creative shop which can offer invaluable tips for other brands that are interested in handling such duties internally.
Opinion
•
Fabrice Otaño, June 2019
Bringing traditionally outsourced marketing capabilities in-house is phenomenally difficult to do well – the leaders in this space will often have an advantage of expertise.
Article
•
Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Anheuser-Busch InBev, the brewer, has evolved its agency relationships across a variety of dimensions in order to drive greater collaboration and creativity.
News
•
04 June 2019
Agencies need to build tighter relationships between disciplines like creative and media, as the decoupling of these activities usually leads to a damaging commoditisation of their work.
News
•
29 May 2019
Agencies may benefit from pursuing greater collaboration on various issues of importance to the industry, such as pushing for data transparency, changing remuneration models, and creating more flexible workforces.
News
•
24 May 2019
Huawei has endured a series of blows in recent days – the most significant being the decision by UK-based chip designer ARM to suspend business with it – but industry observers expect the beleaguered Chinese tech giant to weather the ...
News
•
23 May 2019
Agencies have to “step up” and meet the need for innovation that has taken root due to changes in the marketing ecosystem, according to Nick Brien, CEO/Americas for Dentsu Aegis Network.
