Article
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WARC Best Practice, March 2019
Explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.
Article
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WARC Best Practice, March 2019
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
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WARC Best Practice, February 2019
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in radio and audio.
Article
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Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
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Mark Barber, WARC Best Practice, June 2016
This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.
News
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21 August 2019
Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.
Article
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Alex Brownsell, Event Reports, IAB Interact, June 2019
Though digital audio content consumption is rising, research by Xaxis and IAB Europe reveals brands are yet to capitalise on the full benefits offered by the medium.
News
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09 August 2019
Broadcast giant iHeartMedia, which operates 850 radio stations in the US and has a thriving podcast business, plans a global launch of at least six hit podcast shows that will be translated into several major non-English languages.
Research Paper
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Pierre Bouvard, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Cumulus Media, a radio broadcasting stations company, completed a creative study conducted in partnership with audio testing experts VERITONIC, to examine ads from the most prestigious advertising and creative award shows.
News
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02 August 2019
A record 36.14 million people tuned into commercial radio in the UK in the second quarter of 2019, taking commercial radio’s combined audience share up to 48%, only marginally behind the BBC’s total share of 49.3%.
News
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30 July 2019
The world's largest audio streaming service by users, Spotify, is the leader in the space with a host of new features, but a new book sheds light on one of its unsuccessful features, and the ways in which the secretive company works.
News
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22 July 2019
Charles Schwab, the banking provider and brokerage, is utilising a nuanced podcasting strategy to engage consumers about their money and lead them towards using the company’s products.
Case Study
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MIXX Awards, Silver, Native Advertising, 2019
Akbank, a bank, created a location-based experience for jazz lovers to celebrate the 28th anniversary of its jazz festival in Turkey.
News
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18 July 2019
While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
Article
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WARC Trends, July 2019
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
Charles Schwab, the financial services provider, has used two podcasts to help drive its business.
News
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12 July 2019
Music streaming service Spotify has launched a simplified version of its main app in 36 markets across Asia, Latin America, the Middle East and Africa.
News
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12 July 2019
Spotify continues to dominate the global music streaming industry, but Amazon is gaining momentum, adding subscribers to its own music streaming service at a faster rate than its rivals, which also include Apple and Google.
Article
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Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019
Looks at trends in podcasts and offers best practice suggestions for marketers.
News
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09 July 2019
India’s audio market is undergoing a renaissance as music streaming and podcasting take off, giving brands new opportunities to reach consumers and to target them more closely based on factors such as mood and interests.
News
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05 July 2019
From an inauspicious beginning, podcasts have become a central part of the content flow at Empire, the world’s biggest film magazine, and attracted some unexpected partners.
News
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04 July 2019
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies and 66% of brands in the UK viewing the channel as an important part of their media strategies.
Opinion
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James Green, June 2019
Podcasts are hot – and still an undervalued channel – so advertisers should get in now, says VaynerMedia’s James Green.
Article
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Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019
Half of UK agencies and advertisers remain to be convinced that digital audio can prove its effectiveness – DAX is on a mission to educate them.
