Trends

Trend Snapshot: The rise of e-commerce media

April 2019
Examines how Walmart, Kroger and Target are exploring customer data

Financial cards and payments in Asia Pacific

March 2019
Examines how financial payments are being carried out in APAC

Baby Boomers: Consumers in their golden years

March 2019
Reviews the demographic setup, income and key traits of Baby Boomers

Trend Snapshot: The rise of mass-participation games

March 2019
Details the cultural and business angles of Fortnite

Competitor strategies in packaged food

February 2019
Looks at the competitive environment in packaged food

Trend Snapshot: Virtual influencers

February 2019
Details how marketers can utilise virtual influencers

The world market for consumer appliances (major)

January 2019
Provides a global outlook on the major consumer appliances market

The rise of hydration beverages in Southeast Asia

January 2019
Looks at the performance of hydration beverages in Southeast Asia

Key trends for media owners in 2019

January 2019
Looks at key trends for media owners in 2019

Marketer's Toolkit 2019 – In-housing: Here to stay?

January 2019
Looks whether in-housing provides adequate utility for brands