Best Multiplatform Special Award
The Trash Isles
Brand Plastic Oceans International
Agency AMV BBDO
Advertiser Plastic Oceans International
Country United Kingdom
Plastic Oceans International put plastic pollution in our oceans on the global agenda by turning a country-sized patch of trash into the world's 196th nation.
The new 'plastic nation' had its own national identity, which the brand asked the UN to recognise as a new nation state, forcing it to shoulder the environmental burden.
240,906 people signed the petition and Trash Isles was made the topic of conversation for over 250 million people, driving a total media value of £1.5m.