Grand Prix

The Trash Isles

Best Multiplatform Special Award

The Trash Isles

Brand Plastic Oceans International
Advertiser Plastic Oceans International
Country United Kingdom

Plastic Oceans International put plastic pollution in our oceans on the global agenda by turning a country-sized patch of trash into the world's 196th nation.

The new 'plastic nation' had its own national identity, which the brand asked the UN to recognise as a new nation state, forcing it to shoulder the environmental burden.

240,906 people signed the petition and Trash Isles was made the topic of conversation for over 250 million people, driving a total media value of £1.5m.


University Pride

University Pride

Brand Nescafé
Agency FP7/CAI, Part of McCann Worldgroup
Advertiser Nestlé
Country Egypt

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Oyster Kanji Dictation Workbook

Smart Spender Special Award

Oyster Kanji Dictation Workbook

Brand Hiroshima Tourism
Agency I&SBBDO Group, KOO-KI
Advertiser Hiroshima Prefecture
Country Japan

Japan's Hiroshima Prefecture created a school workbook to educate citizens about the region's local oysters, increase consumption and make them a local tourism asset.

The Hashtagging Grandpa

The Hashtagging Grandpa

Brand Orange Tunisia
Agency FP7 McCann Tunis
Advertiser Orange Tunisia
Country Tunisia

Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.


Long-Term Idea Special Award


Brand Whiskas
Advertiser Mars Inc.
Country Germany, Russian Federation, United Kingdom, Canada

Cat-food brand Whiskas used online to evolve its Kitten Kollege UK pilot to a global platform that drove sales and customer engagement.


Millions of Followers

Brand The Terry Fox Run
Agency Grip Limited
Advertiser The Terry Fox Foundation
Country Canada

Uniquely Phenomenal

Brand Belgium
Agency Ogilvy SocialLab
Advertiser SPF Chancellery of the Prime Minister
Country Europe

Slow Face

Brand Connect
Advertiser Connect
Country Lebanon

Make Small Victories

Brand Byblos Bank
Agency FP7 McCann Beirut
Advertiser Byblos Bank
Country Lebanon


The Data Shaman

Brand YouTube Go
Agency MullenLowe Indonesia
Advertiser Google
Country Indonesia

Pay for what you use

Brand Jawwy
Agency FP7 McCann Dubai, FP7 McCann Riyadh
Advertiser Jawwy
Country Saudi Arabia

How real people furnish their own real homes

Brand Dunelm
Agency MullenLowe London, Goodstuff
Advertiser Dunelm Group PLC
Country United Kingdom

Coffee Corners

Brand Nescafé Dolce Gusto
Agency Wunderman Dubai
Advertiser Nestlé
Country Middle East & North Africa

Never Take the Jersey Off

Brand Coca-Cola
Agency FP7/CAI, Part of McCann Worldgroup, Good People
Advertiser The Coca-Cola Company
Country Egypt


Take Off with Master Kong

Brand Master Kong
Agency BBDO China
Advertiser Ting Hsin International Group
Country China

Make Google Do It

Brand Google Assistant
Agency MullenLowe Indonesia
Advertiser Google Indonesia
Country Indonesia

Suede Gully

Brand Puma
Agency DDB Mudra Group, Mumbai
Advertiser Puma Sports India Pvt Ltd
Country India

How pads bridged the gap from periods to progress

Brand Stayfree
Agency DDB Mudra Group
Advertiser Johnson & Johnson Pvt. Ltd.
Country India

Fineline For Fashion

Brand Fineline
Agency Hogarth Worldwide (Thailand) Ltd.
Advertiser Neo Corporate Co. Ltd
Country Thailand

Common Ground

Brand Harley-Davidson
Agency Zulu Alpha Kilo
Advertiser Harley-Davidson Canada
Country Canada

The Wedding Home

Brand Big Bazaar
Agency DDB Mudra Group
Advertiser Future Retail Pvt. Ltd.
Country India


Special Awards

The Long-Term Idea Award – for a content strategy that has delivered sustained success for a brand.

Best Multiplatform Award – for a content strategy that has successfully used a range of different comms channels.

Smart Spender Award – for a content strategy that was effective on a budget of $500K or less.


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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