Partnership Special Award
Care Counts: Brand purpose can make a difference
Advertiser Whirlpool Corporation
Country North America
Research revealed that children across the US were missing school because they didn't have access to clean clothes.
Whirlpool installed washers and dryers fitted with data-collection devices in schools, to give disadvantaged pupils access and track attendance rates.
The attendance of over 90% of the participants increased, as well as their motivation and participation in class.