Local cultural and media tastes need differing creative approaches
Dirk Eschenbacher
When I moved to China in March 2001, the internet statistics were intriguing: 18 million people online in China alone seemed like an outrageously high number. Eight years later, there are 250 million Chinese consumers online, making them the world's largest internet population.
A few years ago, Chinese telecoms companies stopped selling modems and went straight to installing broadband connections. Now 215 million people have broadband, equipped with 1Mb lines, craving anything that is potentially entertaining. That's not a bad platform to work on as a creative person in...