The dos and don’ts of green branding

Terms such as global warming and climate change have permeated modern communications, but often without clear forms of explanation at to what these terms actually mean.

The dos and don’ts of green branding

Guy Champniss Havas Media

None of us is a stranger to the terms “global warming” and “climate change”, but there is often little clear communication, education and explanation of these phenomena. To explore how consumer perceptions of climate change are affecting businesses - and look certain do so more in the future - Havas Media undertook a significant piece of primary, international research.

Working in nine markets (the US, UK, France, Spain, Brazil, Germany, China, India and Mexico), this research explored consumer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands