For virals, pack a shotgun or a stiletto?

Jimmy Maymann

To many, viral internet marketing embodies the shotgun approach to brand campaigns. The advertiser tries to reach the greatest number of people by creating a message with broad appeal which can be quickly forwarded via email, instant messaging and downloads.

Only those viral advertising campaigns such as Lynx Axe’s “Bom chicka wah wah” or Ray Ban’s Catch Sunglasses that spread like wildfire over the Internet are truly considered “viral”. 

Lynx: Bom chicka wah wah