Point of View: Notes from a Paris cafe

The most radical changes in planning will come from outside current mainstream thinking. Digital media and behavioural targeting will offer a quantum leap in effectiveness with mass adoption of GPS phones.

Notes from a Paris cafe

John Woodward

The Admap Roundtable on the Future of Planning (Admap, February 2010) certainly made good reading. Comprising the thoughts of some of the most eminent planners in Anglo-Saxon advertising, how could it not?

But I started wondering if these are the people best placed to see where the answers lie. Don't get me wrong, much of the most advanced communications thinking has come from the IPA and the APG in the UK, but isn't it a bit like asking the Politburo about the future of Communism? Those within the current mainstream are...

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