The Mobile Revolution Arrives… At Last

Geoffrey Precourt
WARC Online

Geoffrey Precourt, WARC Online's US editor, reports from the 4A's 2009 Leadership Conference in San Francisco. For his full coverage of the event, visit WARC Online's conference blog.


Cyriac Roeding, a mobile evangelist and entrepreneur-in-residence at the venture capitalists Kleiner Perkins Caufield & Byers, Menlo Park, CA, preached his gospel of next-generation, cross-platform media at the 2009 American Association of Advertising Agencies Leadership Conference in San Francisco.

Cyriac Roeding, entrepreneur-in-residence, Kleiner Perkins Caulfield & Byers,
talks to 4As' delegates about "The New Mobile Realities"