The Future of Marketing

The impact of the internet and time-shifting/VOD services on TV advertising is discussed by Jim Stengel, P&G's global marketing officer, in this 2004 4A's (the American Association of Advertising Agencies) speech.

The Future of Marketing

Jim StengelThe Procter & Gamble Company

Good morning to everyone in Orlando! I apologize for the last minute change in plans. I'd much prefer to be there in person. The 4-As has brought us together to explore a topic that is near and dear to every one of us “Staying in Touch with the Consumer.”

The consumer is fundamental to each of the disciplines represented in the audience today… how could it be that we have, collectively, come to a point in time where we question whether we are truly in touch—

(Jim's video is...

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