To tweet or not to tweet: that is NOT the question

Faris Yakob tracks the inception and evolutionary growth of the microblogging platform, Twitter. He describes how it has come to be established as a new media channel and the influence it is bringing to bear.

To tweet or not to tweet: that is NOT the question

Faris Yakob

There is a correlation between the speed with which communication technologies distribute information and the amount of time that information takes to have an effect. I call this 'cultural latency' – latency is a term stolen from network computing – and it's decreasing because of the increased speed of communication technologies.

One way of describing this process, or indeed a symptom of it, is Gartner's Hype Cycle – a model for cultural technology adoption, which maps visibility over time. In essence, people hear about technologies too soon,...

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