Making the Tough New Business Decisions

Mark Goldstein, ceo, Fallon Worldwide, offers what he terms a "failsafe" way for agencies to generate new business in this 2004 4A's (the American Association of Advertising Agencies) speech.

Making the Tough New Business Decisions

Mark GoldsteinFallon Worldwide

Ok, the first thing I want to do is defuse the potential “asshole factor”. That's the feeling agency people get at the beginning of every speech by another agency guy.

“Oh, he's an asshole and now he's just going to go on about shit they do that I have no respect for.”

If I were in your seat, that's what I'd be thinking. Hell, I'm up HERE and that's what I'm thinking.

So, I want to show you what my days are like.

[SLIDE OF TANKER]

I constantly worry about...

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