Innovative mobile research in developing countries

Emmanuel Bellity

Observing the evolution of the mobile market, this presentation explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries.

Innovative mobile research in developing countries

Emmanuel Bellity

INTRODUCTION

Research is about people. To better understand them, we can look and listen: watch how they behave in a shop, analyze what they are saying on Twitter, read what they write on their blogs and newspapers. Or we can communicate and interact directly with people, by discussing face to face, by sending a questionnaire by mail, or by using a device as an intermediary such as a telephone, a computer, or a mobile.

Online research has grown significantly in the past 10 years. Apart from the technological and economical advantages, there...

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