This dummy brief focuses on your understanding of the role of marketing – and, specifically, communications.
Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.
We're republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.
This challenge was originally set by Gareth Kay, founding partner of Zeus Jones San Francisco.
It is...