Landcruiser Emergency network
Campaign details
Brand: LandCruiserBrand owner: ToyotaLead agency 1: Saatchi & SaatchiCountry: AustraliaIndustries: Automakers & marques, Information technology, Mobile devices, Telephone & internet servicesChannels used: Mobile & apps, Packaging & design, Public relations, Word of mouth, advocacyBudget: Up to 500k
Executive summary
The LandCruiser Emergency Network (L.E.N.) is an ongoing project aiming to bring emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal.
L.E.N. is based around simple, inexpensive, signal-providing devices, engineered to use a combination...