P&G and Walmart Stand Up for ANA Family-Programming Effort

Reporting from the ANA's Masters of Marketing conference, Warc's U.S. Editor, Geoffrey Precourt covers a panel session about the ANA's Alliance for Family Entertainment initiative which looks to promote family-friendly content on network TV.

P&G and Walmart Stand Up for ANA Family-Programming Effort

Geoffrey PrecourtWarc

Procter & Gamble "goes out of its way" to find "family-friendly programming," said Edgar Sandoval, P&G's general manager/marketing, North America.

"Moms tell us they're frustrated when they have to 'dive' for the remote control when something inappropriate comes up on the television," he told the 2009 Association of National Advertisers (ANA) "Masters of Marketing" annual conference.

The option - "telling children to look the other way" - is an unacceptable alternative, he added, especially for "the stable, family-oriented products that are so important to our company."

The occasion...

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