The view from the top: Sir Martin Sorrell's take on the global advertising industry at ad:tech New York 2009
Stephen WhitesideWarc
Few conference speakers can claim to enjoy the pulling power of Sir Martin Sorrell, chief executive of WPP Group, the agency holding company. Since acquiring a large stake in Wire and Plastic Products in 1986, Sorrell has transformed the organisation from a little-known manufacturer of shopfittings and supermarket baskets to the world's largest marketing services conglomerate by revenue, overtaking its main rival, Omnicom Group, last year.
Appearing for the first time at an ad:tech event, the diminutive adman...