The Future of Research

Admap convened a group of industry pundits to discuss the future of research. They agreed that harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research.

The Future of Research

Harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research, writes Wendy Gordon

Hear the full audiocast of the roundtable below or individual extracts throughout the piece.

You can listen to them online through the audio player, or save them to your own computer to listen when it's most convenient for you

Full audiocast: (32:00)

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