Is there a silver lining to recession?

No one looks forward to a recession, but downturns can also provide opportunities, some as a result of changes in consumer behaviour, others due to alterations in the marketing strategies of a brands' competitors.

Is there a silver lining to recession?

Byron Sharp Ehrenberg-Bass Institute

No one looks forward to a recession, but economic downturns can provide opportunities.

Some of these opportunities will come from changes in consumer behaviour. Others will come from reduced marketing activity by rivals (e.g. reduced costs for advertising media).

In the early 21st Century, we now know something about buying behaviour, even if our text books have yet to catch up. We know something about how advertising works and how brands compete. We’ve also experienced several recessions in the past...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands