Mobiles, Clouds and Connectivity - The Head of Google Predicts a Marketing Revolution

Reporting from the ANA's annual Masters of Marketing conference, Warc's U.S. Editor Geoffrey Precourt covers the presentation of Eric Schmidt, CEO of Google.

Mobiles, Clouds and Connectivity - The Head of Google Predicts a Marketing Revolution

Geoffrey PrecourtWarc

Even the head of the world’s most powerful brand can dream: “I want to walk up to Gate 37 and I want my phone to tell me if my plane is on time. If the plane’s not there, I want my phone to tell me whether it’s going to show up. And, if it doesn’t, I want my phone to predict my level of frustration.”

It’s fair to say that no-one dreams like Eric Schmidt, Google chairman/ceo, and that no one is better connected...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands