A deep dive into the mind - Exploring the subconscious with guided relaxation

More and more research shows that consumer behaviour is driven for an important part by subconscious processes in the mind.

A Deep Dive Into the Mind – Exploring the Subconscious with Guided Relaxation

Ralph PoldervaartMotivaction, Netherlands

INTRODUCTION

Eighty to ninety percent of our behaviour is determined by our subconscious mind. The problem market researchers face is that they communicate with the conscious mind of consumers. Hence, gaining answers that reflect a mere 10 to 20% percent of what drives consumer behaviour. That does not make market research necessarily unreliable, but it stresses its limitation to predict consumer behaviour.

Consumers are often unaware of the drivers that determine their decisions. When asking them, they may give a detailed report, but...

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