Co-creativity

In all social communication, emotion comes before thought, and is a two-way process. This is illustrated by the way babies and children develop and learn by watching their mothers, and the emotional interplay between them, or the interplay between musicians or actors and their audience.

Co-creativity

Charles Young

In all acts of perception and communication, emotion comes first and thought second. An intriguing scientific argument for this proposition has been proposed in a recent book, The First Idea, by Stanley Greenspan and Stuart Shanker, experts in child development and evolutionary science. Newborn babies experience the world emotionally before they learn any words, ideas or rational concepts.

According to these authors, the heart of the mysterious processes by which humans learn to think and communicate lies in that intimate space between mother and child, where a baby looks up into mother's face and the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands