JWT in Britain: A review of the year in advertising
1975—STARTED BADLY, ENDED WELL
Denis Lanigan
Advertisers and advertising agencies approached 1975 with extreme caution. They had barely survived the traumas of 1974-a year which was so very different from 1973, the last year of the consumer boom. 1974 began with the three-day week and it was a year in which the preoccupation of most manufacturers was not with marketing, selling and advertising but with production, raw materials, labour relations and sheer survival.
Therefore the mood in approaching 1975 was cautious. The prudent advertising agency in drawing up its annual...