Chair of Judges
Vasileios Kourakis – Global Director, Marketing ROI, Consumer Product Division, L'Oréal
Since September 2017, Vasileios has been based L’Oréal’s head office in Paris, France. He has designed a global ROI measurement programme for key markets and categories, utilising a complementary toolkit to answer both strategic and operational questions for the Division and countries. Prior to this, Vasileios ran Marketing Effectiveness for L’Oréal UK for four years, and has also worked for Mediacom, Millward Brown Optimor and Ninah Consulting (Zenith Optimedia). Vasileios has obtained postgraduate qualifications from Oxford University and University of London, as well as graduating from The Marketing Academy UK in 2017.
The rest of the panel of client- and agency-side experts will be announced in the coming weeks.