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News
27 March 2020 Members of the CMO Growth Council, a joint venture of the Association of National Advertisers (ANA) and Cannes Lions, are shaping their response to COVID-19 around “story-doing” not “storytelling”, as they focus on protecting employees and helping ...
News
27 March 2020 New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’ strategy during the Coronavirus pandemic in order to remain afloat now and to bounce back once the worst has passed.
News
27 March 2020 Hugging, kissing and holding hands are all a no-no in the physical world now, as people keep their distance to prevent further spread of the coronavirus, habits that appear to be spilling over into digital advertising imagery.
27 March 2020 Procter & Gamble, one of the world's biggest advertisers, is taking a wide range of actions to help tackle the Coronavirus pandemic.
News
27 March 2020 If you want consumers to recall a brand, leave your static out of home (OOH) ad up for longer, preferably more than 18 months, a new study in Malaysia concludes.
News
27 March 2020 Coronavirus has irrevocably changed us, and by extension, what the world will look like after the crisis subsides – WGSN research digs into what is behind these major strategic shifts.
News
27 March 2020 Disney Plus is one of the most high-profile entries into the streaming wars, and on its European launch day scored 5 million downloads, according to new figures.
Opinion
26 March 2020 The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest issues in marketing.
News
26 March 2020 The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
News
26 March 2020 Broadcasters and sponsors have publicly backed the decision to postpone the Olympic Games to next year because of the COVID-19 outbreak – they could hardly do otherwise in the circumstances – but behind the scenes all parties will be in deep ...
26 March 2020 Brand purpose as a concept was already coming in for some deserved criticism as a result of companies misunderstanding or misusing it, but now we’re in the grip of COVID-19 the stakes are even higher – says Mike Teasdale.
News
26 March 2020 The impact of COVID-19 is transforming millions of lives, and also causing a profound and possibly lasting change in the behaviour of business and consumers, a new study predicts.
News
26 March 2020 Being forced to work from home is less likely to concern B2B marketers than those in B2C businesses, a new study shows.
News
26 March 2020 Williams-Sonoma, a retailer that plays in categories likes home furnishings and kitchenware, believes that prior efforts to strengthen its in-house advertising capabilities are helping it to react at speed to COVID-19.
News
25 March 2020 The key learning from China on COVID-19 for both medics and marketers is speed – speed in containing the virus and speed in recouping losses.
News
25 March 2020 What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
News
25 March 2020 Early indications suggest the UK public is boosting demand for radio as millions adjust to working from home, but music streaming hasn’t yet seen a similar benefit.
News
25 March 2020 Consumer research is of heightened importance to brands responding to COVID-19, and new technologies can potentially help marketers glean deep insights about their audiences in a rapidly changing environment.
25 March 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
News
24 March 2020 The golden rule of advertising is to be where the eyeballs are, but it seems that at a time when many respected publishers are seeing a surge in news-hungry visitors to their sites, they find themselves unable to monetize the traffic.
News
24 March 2020 Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
News
24 March 2020 UK broadcaster ITV has announced it will slash its programme budget this year, as well as cut other spending and not pay a 2019 dividend in a total savings package worth at least £300m.
News
24 March 2020 Major telecommunications firms in Italy, Austria, and Germany are sharing data with health authorities to help monitor whether people are abiding by limitations on movement while claiming to respect privacy laws.
News
24 March 2020 Darden Restaurants, the owner of out-of-home dining chains including Olive Garden and LongHorn Steakhouse, is looking to enhance its delivery capabilities in response to COVID-19 – and will focus its ads on this area, too.
Opinion
24 March 2020 During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.