Alex Brownsell
Opinion
02 August 2022
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A new Global Ad Trends report explores the issue of media inflation and the challenge of finding both cost-efficient and campaign-effective incremental reach elsewhere.
Opinion
05 July 2022
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Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring brand campaigns.
Opinion
03 July 2022
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WARC caught up with Debbie Weinstein – Vice President, YouTube and Video Global Solutions at Google – to talk about the rise of connected TV viewing, live shopping and shifting approaches to measurement.
Opinion
30 June 2022
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Louqman Parampath, Roku’s VP, Product Management – Advertising, explains why he believes that outcomes-based campaign measurement is the ‘future’ of TV advertising.
Opinion
10 March 2022
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WARC’s Alex Brownsell highlights how advertisers can draw on recent experiences with COVID-19 misinformation to manage brand safety during Russia’s invasion of Ukraine.
Opinion
05 November 2021
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Zaid Al-Qassab, CMO and Inclusion & Diversity Director at British broadcaster Channel 4, spoke to WARC’s Alex Brownsell for Marketer’s Toolkit 2022 about scaling up digital content, the brand’s role in a crisis, and why influencers and creators aren’t the same thing. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
04 November 2021
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Doug Frisbie, VP – Global Business Marketing at social platform Snap Inc, spoke to WARC’s Alex Brownsell for Marketer’s Toolkit 2022 about augmented reality, the rise of social commerce, and why direct relationships with customers still matter. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
26 September 2021
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Fresh research is helping advertisers to better understand how many ad exposures are required to ensure an effective campaign, writes WARC’s Alex Brownsell.
Opinion
19 July 2021
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The advertising industry has failed to make a compelling economic or societal argument for user-level targeting, argues WARC’s Alex Brownsell.
Opinion
27 June 2021
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Gaming, data ethics and ‘augmented connectedness’ were among the themes being discussed by Media Lions judges.
Opinion
24 June 2021
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Lizzie Nolan, Executive Vice President and Managing Director, Strategy & Insights, at Havas shares insights from the virtual judging room at Cannes Lions.
Opinion
24 June 2021
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Deidre Smalls-Landau, CMO and EVP, Global Culture, at UM Worldwide shares insights from the virtual judging room at Cannes Lions.
Opinion
24 June 2021
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Gerry D'Angelo, Vice President, Global Media, at Procter & Gamble shares insights from the virtual judging room at Cannes Lions.
Opinion
24 June 2021
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Chrissie Hanson, Global Chief Strategy Officer at OMD Worldwide, shares insights from the virtual judging room at Cannes Lions.
Opinion
24 June 2021
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Kyoko Matsushita, Global CEO at GroupM agency Essence, shares insights from the virtual judging room at Cannes Lions.
Opinion
31 May 2021
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Divergence in how digital media giants define privacy may cause headaches for marketers, writes Alex Brownsell.
Opinion
03 March 2021
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The steady convergence of commerce and storytelling is driving the creation of a new advertising opportunity, writes Alex Brownsell.
Opinion
27 January 2021
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Media owners will be on alert at news that Unilever is committed to re-directing investment to more ‘diverse suppliers’, writes WARC’s Alex Brownsell.
Opinion
10 January 2021
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Despite strong evidence supporting the effectiveness of audio advertising, many brands appear unwilling to invest in the medium, writes Alex Brownsell.
Opinion
26 November 2020
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Advertisers like Procter & Gamble and Visa have adapted their approach to sponsorship to meet post-pandemic consumer needs, writes WARC’s Alex Brownsell.
Opinion
29 October 2020
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Retail media is rising up the agenda, with brands dedicating more spend to performance channels. Cara Pratt, SVP at Kroger Precision Marketing, talks to Alex Brownsell for WARC Marketer's Toolkit 2021 about how the grocer is using customer data to close the loop between ad investment and customer purchase.
Opinion
22 October 2020
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Video consumption soared during lockdown, including a notable spike in viewing on connected TV devices. Erica Probst, YouTube’s Head of Sales for UK and Ireland, talks to Alex Brownsell for WARC's Marketer’s Toolkit 2021 about how the platform is targeting both brand and activation ad dollars in 2021 and beyond.
Opinion
20 October 2020
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2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, talks to Alex Brownsell for the WARC Marketer’s Toolkit 2021 about how brands should go about engaging – and selling to – its growing number of users.
Opinion
03 September 2020
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It is easier than ever for brands to advertise to gamers, but marketers must be willing to understand this nuanced – and occasionally prickly – audience, writes Alex Brownsell.
Opinion
02 July 2020
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The #StopHateForProfit protest may signal the start of a wider clean-up of the digital media ecosystem, and a greater brand intolerance for the darker corners of the web.
