07 December 2020 • This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
11 November 2020 • With e-commerce booming in the wake of the pandemic, digital payments will be even more important in 2021. Lynne Biggar, Chief Marketing and Communications Officer at VISA, speaks to WARC’s Anna Hamill for WARC’s Marketer’s Toolkit 2021 about the digital commerce revolution, supporting small businesses, and hyper-targeting.
10 November 2020 • With events and the hospitality industry hit hard by COVID-19, alcohol brands were some of the most affected. Marcel Marcondes, US Chief Marketing Officer at Anheuser-Busch InBev – the world’s largest beer brewer – speaks to WARC’s Anna Hamill for the Marketer’s Toolkit 2021 about creativity in a crisis, relying on real-time insights, and the new consumption occasions that will define 2021.
30 October 2020 • Conny Braams, Unilever’s Chief Digital and Marketing Officer, stepped into the job just weeks before COVID-19 hit. She speaks to WARC’s Anna Hamill for WARC Marketer’s Toolkit 2021 about adapting the 4Ps for e-commerce, the relevance of brand purpose, and moving forward with innovation during a volatile period.
21 October 2020 • As one of the world’s leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving a transformational agenda of equality and transparency. He speaks with WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 on reinventing brands post-COVID, prioritising media transparency, and pursuing accountability on diversity.
04 October 2020 • Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt Bushby, Just Eat’s UK Marketing Director, speaks to WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 about working with new social media platforms such as Twitch and TikTok, the at-home opportunity, and the future of data-driven marketing.
30 September 2020 • Patagonia has been unafraid to set the agenda when it comes to brand purpose. Alex Weller, Marketing Director – Europe, speaks to WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 about Patagonia’s approach to brand purpose, long and short-term objectives, and evolving media investment following its boycott of Facebook.
29 September 2020 • Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
23 September 2020 • In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic.
09 September 2020 • Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
22 July 2020 • Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.
13 July 2020 • Diego Scotti, EVP/CMO at US telecoms giant Verizon, speaks to Anna Hamill, WARC’s Senior Editor – Brands, about the guiding light of brand values, the need for marketing agility, and the importance of continued investment in advertising.
06 July 2020 • To say that COVID-19 has completely changed business-as-usual in 2020 almost seems trite at this point. For the marketing industry – from brands, to media owners, to creative and media agencies – this challenging period has required tearing up the rule-book, and adapting to constant change.
23 June 2020 • The rollercoaster of 2020 has brought the role of brands in wider society into sharp focus, with COVID-19, economic crisis and Black Lives Matter up-ending ‘marketing as usual’. What does this mean for brand purpose, asks WARC's Anna Hamill?
31 May 2020 • As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January. WARC’s Anna Hamill highlights some key trends.
14 May 2020 • Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions. She talks to Anna Hamill, Senior Editor – Brands at WARC, about brand building during COVID-19, agile marketing teams, and creating new advertising from scratch in less than ten days.
12 May 2020 • Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC. He speaks to Anna Hamill, Senior Editor – Brands at WARC, about how Mastercard is adapting to the COVID-19 era, new hope in emerging consumer behaviours, and what marketers should prioritise as they look toward long term resilience.
12 May 2020 • Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19. But the pandemic has dramatically increased the pressure on brands to adapt.
16 April 2020 • An anticipated global economic recession, hastened by the COVID-19 pandemic, will be different to anything brands have faced in modern times. Anna Hamill, Senior Editor – Brands, at WARC, assesses the lay of the land.
14 April 2020 • COVID-19 is bringing new challenges for the marketing industry in 2020, and the predicted economic recession will hit brands hard. Now more than ever, it's vital to get the proper foundations in place, not only to weather the coming storm but to think ahead toward future growth.
28 January 2020 • With conscious consumerism on the rise, sustainability is no longer just a consumer trend but a business imperative for many brands.
10 January 2020 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
03 December 2019 • The eight articles in December’s issue of Admap examine a new era of occasion marketing against a back drop of social, cultural and technological change. Anna Hamill, senior editor for brands at WARC, explains why and how occasion marketing is evolving, from Ramadhan and Hajj to Pride and the Super Bowl .
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Steve Challouma – Marketing Director at Bird’s Eye, a leading British food company – speaks to WARC’s Anna Hamill about the continuing power of traditional media, the difference between purpose and CSR, and effective ROI measurement.
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
About Anna Soisalo