17 May 2022 • There are intentions and then there are actions. In this Spotlight India series, WARC India Editor Biprorshee Das examines what brands must do to achieve sustainable marketing and what it will take to convince everyone to embrace sustainability.
17 February 2022 • The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent.
17 November 2021 • Consumers everywhere are becoming increasingly sensitive towards issues around them and are urging brands to be woke too. Are brands listening though? In 2021’s final edition of Spotlight India, WARC India Editor Biprorshee Das asks how Indian brands can be more inclusive in their communication and truly celebrate the diversity this country is known for.
03 November 2021 • With the pandemic accelerating digital adoption, Suresh Balaji, Chief Marketing Officer – Asia Pacific, HSBC, speaks to WARC’s Biprorshee Das for Marketer’s Toolkit 2022 about how the bank is engaging its customers and developing new products as traffic shifts increasingly to online channels. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
28 October 2021 • Deepa Krishnan, Director – Marketing, category, loyalty and digital at Tata Starbucks, speaks to WARC’s Biprorshee Das for the Marketer’s Toolkit 2022 about how the coffee chain connected with its customers in the digital space during the pandemic. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
17 August 2021 • This isn’t the first time Spotlight is focusing on rural India – the last time was in 2019, before anyone had an inkling that things were going to drastically change in just a matter of months. Almost two years later and a pandemic wiser, WARC India Editor Biprorshee Das revisits rural marketing in this India Spotlight series and asks how strategies are changing, and what the new opportunities and challenges are post-COVID.
28 June 2021 • In this edition of Spotlight India, WARC India Editor Biprorshee Das looks at the evolution of influencer marketing in India and, given its tremendous potential, how marketers can get it right by addressing the concerns about it.
20 April 2021 • The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in India to capitalise on a crisis and leapfrog to the next level.
25 February 2021 • A brand championing a cause is not a novel phenomenon. But as consumers become more vocal about environmental, political and social causes, there is pressure on brands to speak up too. While many worldwide are answering that call, most Indian brands have stayed silent. In this India Spotlight series, WARC India Editor Biprorshee Das asks if it is time for Indian marketers to be bolder.
About Biprorshee Das
Biprorshee Das is India Editor at WARC.