23 June 2021 • A skit for Cannes Lions Live about marketers and consumers in relationship therapy, by Professor Mark Ritson, is enlivened by digs at a rival antipodean marketing professor. But the real issue for him is the marketing industry’s midlife crisis, WARC’s Brian Carruthers heard.
14 June 2021 • The launch of GB News, a UK news network promising to take on “woke warriors”, shows that brands cannot avoid getting involved in the broader cultural conversation, argues Brian Carruthers, WARC’s News Editor.
26 October 2020 • COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you.
16 June 2020 • Comedians create a lot of value for us, says Peter McGraw - and marketers can learn from the way they create that value.
03 March 2020 • Accessibility and brand activism emerged as key features of the top 10 campaigns in this year’s WARC Creative 100 rankings. Brian Carruthers takes a closer look.
13 September 2019 • The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.
04 July 2019 • Influencer marketing often gets a bad rap but it doesn’t have to be that way, says WARC's Brian Carruthers . At an industry conference, I once had the misfortune to witness a couple of self-styled influencers perform their schtick for a Periscope audience (that dates it); I can’t recall ever seeing a more inept, content-free, cringe-making few minutes. But I was encouraged by the fact that many of the comments that were immediately posted reflected my own thoughts, if in rather more robust language.
23 January 2019 • So it’s the Patriots against the Rams in Atlanta for Super Bowl LIII – and an appropriate time to look at how brands have devised successful campaigns around the biggest event in the US sporting calendar.
16 January 2019 • Nigel Walley, managing director of media consultancy Decipher, is a big fan of addressable TV. UK advertisers, however, do not currently share his enthusiasm, and the reasons can be summed up in two words: distrust and confusion.
About Brian Carruthers
Brian Carruthers is news editor at WARC.