About Duncan Southgate
Duncan Southgate is Global Brand Director, Media, Insights division at Kantar. He has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar.
He is currently responsible for growing the company’s media effectiveness business and is based in Frankfurt, Germany. Duncan has appeared on conference platforms around the world and in many leading journals and publications.
He conducted the first UK online ad effectiveness study back in 1997 and remains fascinated by digital media formats, as well the roles of context and integrated marketing effectiveness.